This week, Rand discusses various methods of Content Categorization. Placing some time and effort into your info architecture can make a huge difference in both rankings and user experience. As we’ve said many, many times, a flat site architecture (four clicks max!) is one of the keys to getting spidered and indexed properly. Perhaps more importantly, a well-planned content layout will better enable you to control the flow of internal link juice, thereby helping to avoid keyword cannibalization and make sure your strongest pages rank for your highest value keywords.
We had a little fun with this video, hopefully you’ll find our antics amusing.
(Note: I reposted the video through YouTube and it seems to be working now. -Scott)
